California

In 2016, not only does 90% of all wine made in the US come from California, it accounts for 60% of all wine consumed in the U.S. It's growing too with Cal wine production up 4.6% from 2015, and 25% in the last decade.

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Sure all 50 states now have wineries, and that's a good thing for the wine consuming public, but no other region comes close to impacting what we drink then California's 535,000 acres of vines, and 285 million cases produced from its 4,653 wineries. 40% of all wineries in the U.S. are in California.

For 2016, according to Nielsen measured U.S. food store volume, Chardonnay remains the largest varietal of all wine types accounting for 20% share of the cases, followed by Cabernet Sauvignon (15%), Red Blends including Sweet Reds (12%), Pinot Grigio/Gris (9%), Merlot (7%), Pinot Noir (6%), White Zinfandel/Blush (6%), Moscato/Muscat (5%) and Sauvignon Blanc (5%).

The largest gains for whites in 2016 came from Sauvignon Blanc with Pinot Grigio following well behind. Red wine growth was driven by Red Blends, Cabernet Sauvignon and Pinot Noir. From a smaller base of 1% share, Rose is on fire with a 35% volume gain, but more than 60% on dollars.

Total California shipments of sparkling wine and champagne to the U.S. reached 25.6 million cases in 2016. Up 14% from the previous year, the category is showing very strong growth with Prosecco a key growth driver. Sparkling wines/champagne accounted for a 6% share of the U.S. wine market. *Source: California WineInstitute.